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Oticon, Inc. Introduces Revolutionary New Hearing Aid Style to US Market
​January 26, 2026
Now available in the US market: With premium sound, cutting-edge connectivity, and rechargeability, Oticon Zeal™ delivers the world’s most discreet, complete hearing aid.

Oticon Zeal brings a revolutionary design to hearing technology, establishing a new category to meet user demand for in-the-ear discreetness that doesn’t compromise advanced performance features. The world’s most discreet, complete hearing aid, Oticon Zeal is a compact, rechargeable solution that combines discreetness with full functionality to deliver unprecedented connectivity options and personalized audio streaming. Powered by next generation AI, Oticon Zeal adapts seamlessly to noisy environments to provide access to the full soundscape for all-day clarity and comfort.1 With the option of flexible non-custom domes or custom earmold fittings, Oticon Zeal provides the convenience of receiver-in-the-ear technology in an in-the-ear style.
 
“Oticon Zeal proves that patients don’t have to sacrifice the benefits of advanced BrainHearing™ technology and second-generation AI sound processing in order to be discreet,” said Virginia Ramachandran, AuD, PhD, Vice President of Audiology for Oticon, Inc. “Oticon Zeal delivers the asked-for combination of discreetness and audiological excellence in a durable, reliable solution that offers modern connectivity and rechargeability. Users enjoy superior speech clarity in noisy environments, easy connectivity, and always-on premium AI-driven performance. Flexible fitting options  empower hearing care professionals to deliver benefits to their patients in a way that best meets their needs.”  
 
Innovation from the Inside Out
Oticon Zeal is built on Oticon BrainHearing technology that delivers advanced sound processing through always-on second generation AI technology. The AI sound processing technology delivers up to 12 dB noise suppression and AI-driven speech clarity enhancements up to 6 dB.1
 
Compact, Powerful, Built to Last
Oticon Zeal uses breakthrough encapsulation technology to create a compact, resilient hearing aid with integrated structure and surface. The innovative encapsulation technology completely encloses the hearing aid body, creating a durable and reliable hearing solution that delivers powerful performance in a sleek, space-optimized body that is built to last. Combining revolutionary style with full functionality, Oticon Zeal offers users complete support for confident, comfortable hearing.
 
Uncompromising Connectivity
Oticon Zeal supports modern connectivity standards and allows its users to enjoy hands-free calls and direct streaming.2 Oticon collaborates closely with big technology companies like Apple and Google to ensure that Oticon hearing aids are compatible and users experience seamless and stable connectivity.
  • Oticon Zeal is enabled for Google's Fast Pair: users can pair their hearing aid effortlessly with Android™ phones. Once paired, their connection is automatically recognized across other Android devices logged into the same Google account.
  • Oticon Zeal also features Auracast™ technology, so users can tap into a new world of audio experiences, including Auracast broadcasts in public venues.
  • With the highly rated Oticon Companion app, users get the most out of their hearing aids with discreet control and personalization.
 
Quick charge in 15 minutes
The powerful lithium-ion rechargeable battery delivers up to 20 hours of battery life3 and Oticon Zeal comes with a portable SmartCharger that provides up to three additional full charges on the go. The charging technology enables quick power-ups, providing 4 hours of use with just 15 minutes of charging, or 8 hours of use with a 30-minute charge.

Oticon Zeal reinforces Oticon’s commitment to offer a full portfolio of hearing solutions that provide the clarity, comfort, and seamless connectivity patients deserve with no compromises. Oticon Zeal complements existing hearing solutions, like the upgraded Oticon Intent™, to ensure hearing care professionals can choose the best possible hearing solution for their patients.
 
For more information about the new Oticon Zeal, Oticon Intent, and the entire Oticon portfolio, visit oticon.com.

NEW HEALTH INFORMATION

The Aging and Cognitive Health Evaluation in Elders, or ACHIEVE, study is a large-scale randomized controlled trial designed to determine if treating hearing loss in older adults could reduce the loss of thinking and memory abilities (cognitive decline) that can precede dementia.  The ACHIEVE study also looks at other health outcomes, including mental health and well-being, physical function, and health care use.
​ 
THE STUDY FINDINGS: In older adults at increased risk for cognitive decline, hearing intervention (HEARING AIDS) slowed down loss of thinking and memory abilities by 48% over 3 years.

Hearing and Cognitive Health

Sound has the ability to stimulate the brain, which is why hearing loss has the potential to have profound effect on the health of older adults. Studies have shown that older adults with hearing loss have a greater risk of developing dementia. Cognitive abilities, including concentration and memory, decline faster in those adults with hearing loss. Social isolation and loneliness are related to health outcomes like dementia. Therefore, treating hearing loss may be more important than once thought. ​

Life Changing Technology

What if there was a hearing aid that understood what you wanted to listen to? Now there is:
Introducing Oticon Intent™
Hear more clearly, stay more engaged, and enjoy life fully.
Feel confident in every moment. From navigating the room, having an intimate conversation or talking to a group of friends.
Oticon Intent helps keep your mind focused, alert and engaged with what matters most.
We incorporate information from head and body movement, conversation activity and the acoustic environment into the world’s first 4D Sensor technology. Engage in life like never before with the world's first user intent-sensors.

Wireless Connectivity

Bluetooth technology now allows most hearing devices to connect directly to the patient’s smartphone. This allows the patients hearing aids to essentially become a wireless headset. These hearing devices offer an extensive range of connectivity options to support a high-quality listening experience. Along with enhanced connectivity comes the ability to control your hearing aids through an app on your phone. This allows for easy and discreet control over the hearing aids. The app can allow patients to personalize their listening experience via the new streaming equalizer that enables them to fine-tune the sound when streaming music or a movie. It also allows them to adjust volume, switch programs, check battery level and more, all from the palm of their hand.

​Rechargeable Solutions

Many hearing devices now come in rechargeable options. New lithium-ion batteries allow patients to recharge their hearing aids in as little as 3 hours. After a full day of use, patients can just place their hearing devices into the charger and they will be ready to go for the next day.  There is also a portable charging option which is designed to be easy to use both at home and on the go. The portable charger’s lid serves as protection, a dryer and storage for the hearing aids. The rechargeable built-in lithium-ion battery makes it possible to use it as a power bank, when no power supply is available. ​

FDA’s New Rule on OTC Hearing Aids

A new rule issued by the FDA after President Biden signed an Executive Order took effect in October 2022. This rule essentially establishes a new category of hearing aids for consumers with PERCEIVED mild to moderate hearing loss. It allows adults to purchase hearing aids from some retail, grocery, chain stores and even online without the need for a medical exam or prescription. Most experts still consider a consultation with a licensed professional a critical component of ensuring good hearing health and consumer protection. Studies have shown that people tend to underestimate their hearing loss. Hearing loss most often occurs gradually so what some perceive as a mild to moderate hearing loss may actually be quite a severe hearing loss. Something else to note when seeking information is that some of the lower end cost devices coming on the market may function primarily as nothing more than personal amplifiers. Most of these products are likely to provide some help but it’s also possible to have an untreated medical condition that may be able to be cleared up by seeking a professional. To be better informed, seek a healthcare professional for a hearing assessment and further counseling to help educate yourself.